3D copy machines…digital pirates…a war between artists and fans…sounds like a sci-fi story, right? It might all be closer than we think (dun dun DUNNNNN!!!)
As iLL-Lit approaches the release of our first record iB4the1, I’ve been obsessively upping the ante on my already-obsessive attention to marketing research and its relation to art. iLL-Literacy’s goal is to be completely free of monetary pressure when it comes to making our music. As a result, if we’re able to offer our music to you for free while still being able to sustain our livelihoods as artists, everyone wins — music becomes a natural resource like air and water, and we don’t have to worry about mutating our art to fit the mold of “marketability.”
Of course it all sounds like a utopian concept, but as digital revolution guru Matt Mason points out, the movement towards free music is not only inevitable, it’s a continuation of a cycle that dates back to the earliest radio broadcasts in the early 1900′s.
If you’re an artist, creator, or fan who has dedicated years upon years developing your understanding of how humans receive art, I implore you to take half an hour to watch the clip above. It’ll completely flip the way you see world communication. No joke.
If this kind of stuff interests you, check out Matt’s blog The Pirate’s Dilemma, where you can also find his 300-page book about the subject. It’s my next summer reading project. Anyone care to join the book club??